What I have been reading recently…

In case you wonder what are good reading tips, here’s a few list of very interesting, technical papers that I have been reading extensively and I recommend to everyone that is interested in applied economics (and, in some cases, quantitative marketing):

Marketing Mix Modeling

  1. Challenges and Opportunities in Media Mix Modeling

  2. Bayesian Methods for Media Mix Modeling with Carryover and Shape Effects

  3. A Comparison of Approaches to Advertising Measurement: Evidence from Big Field Experiments at Facebook

Methods in Applied (Micro)economics

  1. What’s trending in difference-in-differences? A synthesis of the recent econometrics literature

  2. Difference-in-Differences with multiple time periods

  3. Mostly Harmless Econometrics: an Empiricist’s Companion this has been a good companion since always.